Podcast: S1E2 Delivering Innovation - Ian Forbes
In this first episode, hosts Andy Wilkins and Ian Stromsmoe speak to guest Ian Forbes, who is the Managing Partner for the European region of The Artemis Partnership, a growth consultancy that optimises the sales effectiveness of companies selling high value solutions to customers with complex problems.
In this conversation we explored the topic of Delivering Innovation through Ian's experience as a Strategic Bid Consultant helping clients win their most important growth opportunities.
Ian talked about the importance of idea generation in innovative organisations, with an example from his days in advertising.
We cover such topics as how the bestselling book SPIN Selling was nearly named SPIV selling until the author took some sage advice, and we discuss the psychology of winning versus some common perceptions of selling.
Credits:
Guest: Ian Forbes
Host: Andy Wilkins
Co-Host & Producer: Ian Stromsmoe
In collaboration with Bayes Business School London, UK
