Enabling Continual Innovation and Change
Series 1, Article 1: Enabling continual innovation and change everywhere – release collective brilliance
In our first blog article on this subject, we set the stage on ‘enabling continual innovation and change’ and this next article continues the journey and explores how to release collective brilliance within organisations.
Historically capital, raw materials and labour have been considered more valuable than creating and applying knowledge, however this has changed. The “knowledge revolution” means that today very little work is still based on static routines alone. The world and the environments in which we work are constantly changing, with this comes a pressure for everyone to be innovative and for leadership to be able to release the collective genius of their organisation and ecosystem.
In too many organisations the work of innovation is delegated to a department, or a type of employee – what some label as the “creatives” – or worst of all to senior management!!! Yet, in the relatively few organisations we have encountered who are ready, willing and able of keeping pace with the relentless change, innovative problem solving is deeply and widely distributed.
For example, Amazon is unleashing new products and services constantly. There’s Amazon Prime, Amazon Fresh, Amazon Web Services, Amazon Smile, Mayday, Amazon Prime Instant Video, Amazon TV, Amazon Business, and what do they have in mind for the patent of a “flying warehouse” that has been filed? This is from Amazon’s Chairman, Jeff Bezos’ 2013 letter to shareholders:
“We have the good fortune of a large, inventive team and a patient, pioneering, customer-obsessed culture – great innovations, large and small, are happening every day on behalf of customers, and at all levels throughout the company. This decentralized distribution of invention throughout the company – not limited to the company’s senior leaders – is the only way to get robust, high-throughput innovation. What we’re doing is challenging and fun – we get to work in the future.”
The full document can be found here and is worth reading: https://www.sec.gov/Archives/edgar/data/1018724/000119312514137753/d702518dex991.htm
So, what we learned is that you need to educate, promote and accept innovation to be part of the social capital of the whole organisation - innovation can happen anywhere and needs to be enabled to happen everywhere.
Our next blog post will be Article 2 from Series 1 on the topic of ‘enabling innovation and change - connecting knowledge and innovation’
Just in case you missed the previous blog article, here it is: